This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/articles/7-old-school-interior-design-trends-that-grandmillennials-are-revitalizing-11632484800

THOUGH 35, Whitney McGregor considers herself an old soul, an identity she shares with many young people drawn to unmodern things. The Greenville, S.C., designer—one of many self-identifying grandmillennials giving new life to traditional décor—embraces florals on florals and doesn’t quail in the face of scallop-trim.

Décor motifs like scallop-trim are subject to the trend-pendulum’s swing. “It all comes in cycles,” said 68-year-old Dallas designer Cathy Kincaid. When she graduated in 1974, she considered her midcentury-modern sorority house horribly dated. She spent the next 20 years finding fresh appeal in ornate dressmaker details like trims and tassels but, another two decades later, was peeling hand-painted scenic floral paper from her clients’ walls as midcentury came roaring back.

Continue reading your article with a WSJ membership

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.